When we think of SEO, we think of Google. The term “SEO” or Search Engine Optimization was first coined in the ’90s by Bruce Clay, also known as “The Father of SEO“.
Over the past 20 years, the term SEO has transformed.
With around 350 million products across its marketplace, Amazon runs 45% of the United States’ eCommerce market. From 2018 to 2019, Amazon’s net revenue increased by over $47 billion from $232.9 billion to $280.5 billion in 2019. Additionally, almost 1 in 3 Americans have a Prime membership, while Millennials are the biggest audience of Amazon, beating Baby Boomers two to one. [Source: repricerexpress]
Staggering statistics, right?
The biggest challenge for Amazon Marketplace sellers is standing out. With 350 million products, how do you get your Amazon Webstore to stand out and show up more prominently for Amazon search users?
The answer is Amazon SEO.
Amazon’s search algorithm is called A9. A9 manages the search and advertising technologies for Amazon, as well as other clients.
Like Google, the A9 algorithm focuses on relevance and performance. When focusing on these critical signals, your store will perform better and increase sales.
To better understand how Amazon’s search algorithm works, let’s dive into first relevance, then performance signals.
Relevance Amazon SEO Signals:
When building out your Amazon Webstore, it’s essential to describe the product your selling accurately. According to WS, you’ll want to add the following to your Amazon product name:
- Include your brand name
- Include a clear description of what your product does
- Mention a specific ingredient or essential material
- Specify the color of your product
- Clarify the size of your product
- Make a mention of the quantity of your product (if applicable)
Additional Amazon SEO signals include backend keywords, brand fields, product descriptions with key bullet points, and more.
Performance metrics include your Amazon store reviews, image quality, well-written and concise product descriptions, conversion rates and more.
Overwhelmed? Don’t worry, there are agencies like Nuclear Networking based in Denver, Colorado who specialize in helping Amazon Webstore owners not only perform well in Amazon search, but Google search as well.