Google Dumpster Fire

Monday, the Search Engine Optimization community noticed some pretty significant ranking changes. Google’s search engine result pages were cluttered with spam.

Typically, when SEOs see major fluctuations in Google it can be easily attributed to an algorithm update. But this time, something was off. Twitter users from around the globe were chiming in about how poor their local results were.

Luckily, it was a bug. Last night a Google spokesperson said, “I confirmed with the team that this is a bug that we are fixing but still in the process of fully diagnosing, so we don’t have specific details to share right now.”

Did you notice any changes? If not, chances are your Google Analytics web traffic will.

What do you need to do?

Nothing, as of this morning the bug has been fixed and Google’s SERPs have returned to normal.