The 2020 Election is not only one of the most spendy elections to-date, but it’s also one of the most technically advanced elections as well.
The Data
Likely voters spend on average more than 3 hours on their mobile phone every day – Democrats are slightly more mobile.
- 58% of voters spend more than 3 hours on their mobile device daily:
- 62% of democrats
- 55% of republicans
- 52% of independents
Mobile games are afoot this season…
- Voters are mobile gamers – 1 out of 3 voters play mobile games every single day.
Streaming breaks through… voters are streamers – BIG TIME
- 72% have at least one streaming subscription
- Two-thirds subscribe to more than two
- 77% of Democrats
- 70% of Republicans
- 65% of Independents
TV is not the dominant form of content consumption (sorry Bloomberg)
- Average voters will watch 15.5 hours of live linear tv per week
- They will watch 17.1 hours of streaming/online video per week
TV is NOT the dominant form of content consumption
- Average voters will watch 15.5 hours of live linear tv per week
- They will watch 17.1 hours of streaming/online video per week
- 50% of likely voters no longer have cable
- Half of the independents have either cut the cord or never had it
- Campaigns are slow to evolve tried and true methods
- Despite voter migration away from linear TV, two-thirds of political ad dollars will still go to local and cable TV
Source: App Analytics – The Role Data Will Play in the 2020 Election
Now that we know most campaigns are missing the target (especially locally here with the Colorado parties), who would win?
(CLICK HERE) to read the full article at AltitudeAgency.com.
