On Saturday, November 29th #CRCO will be participating in #SmallBusinessSaturday.

We encourage Castle Rock area residents to join us in celebration and support of our local businesses. Your financial investment in shopping locally has many direct impacts, indirect impacts and induced impacts on our local economy.

According to AMIBA ( SOURCE )

  • Direct impact is spending done by a business in the local economy to operate the business, including inventory, utilities, equipment and pay to employees.
  • Indirect impact refers to the conventional multiplier that happens as dollars the local business spends at other area businesses re-circulate.
  • Induced impact refers to the additional consumer spending that happens as employees, business owners and others spend their income in the local economy.
What are you waiting for? Mark your calendars for this Saturday, November 29th, 2014 – we’ll see you downtown!